We all have heard about Augmented Reality but what exactly the AR (Augmented Reality) is? Augmented Reality is a technology that combines real-world images and scenarios with the virtual world or computer-based scenarios to display enhanced and rich audiovisual experience to people. Augmented Reality companies have become very popular in the last few years because of offering wonderful results in video production.
Types of AR – There are different types of Augmented Reality that are available which includes Marker-based AR, Marker-less AR, Superimposition-based AR, and Projection-based AR.
How Different AR Types Works – Marker-based AR has the capability to scan the QR code, marker signs to other special signs and converts it into a nice 3D model. Marker-less AR, on the other hand, scans GPS, gyroscope, compass, accelerometer, and others. and produces things like map, directions, business marketing pop-ups, and many more.
Projection-based AR can project synthetic light and physical surfaces and is mostly used in industries, manufacturers and suppliers around the world. Lastly, the Superimposition-based AR scans a view and replaces the original view with an enhanced augmented view.
There are different devices that support Augmented Reality including Smartphones & Tablets, VRD (Virtual Retinal Displays), AR Glasses, AR contact Lenses, etc. AR is being used extensively in many different industries and became an essential part of many industry’s marketing strategies.